Business Management : The Challenge of the Environment Facing New Technologies, Entrepreneurship, and Working Life

Mario de Jesús Naranjo González (ed), ; Angélica María Rascón Larios (ed), ; Germán Martínez Pratts (ed),

Synopsis

This book brings together ten research studies on the challenges faced by contemporary organizations in the context of technological transformation, entrepreneurship, and new labor dynamics. The chapters examine, from qualitative and quantitative perspectives, phenomena such as sensory perception in work environments, the use of social media and influencers as brand strategy, the development of mobile applications for health management, the implications of the Covid-19 pandemic on virtual education and the labor market, the viability of agroindustrial projects, knowledge management in software companies, extended producer responsibility for electronic waste, competitiveness in the tourism sector, and the role of digital technology as a response to economic crises. The work represents a multidisciplinary contribution coordinated among researchers from Mexico and Colombia, published within the framework of the UNAD Scientometrics Observatory.

Keywords: business management, entrepreneurship, digital technology, Covid-19 pandemic, labor market, innovation, competitiveness

Chapters

ISBN-13 (15)

9789586518895

Fecha de publicación (01):

2022-11-04
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How to Cite

Llamas Aréchiga, B., Rascón Larios, A. M., & Martínez Pratts, G. (Eds.). (2022). Business Management: The Challenge of the Environment Facing New Technologies, Entrepreneurship, and Working Life. Sello Editorial UNAD. https://doi.org/10.22490/9789586518895

Published

November 4, 2022