Digital technology and the strategies implemented in the business sector as an alternative measure to economic crises such as the one caused by COVID-19

This research aims to analyze the evolution of technology in society and the use of the internet as a strategic tool implemented by different economic sectors due to the crisis caused by COVID-19. The methodology used was based on a literature review of various publications, where the authors discuss topics related to the development of technology since the 1950s. The study concludes that the adoption of digital technology through the internet is what allows companies to develop the concept of e-commerce, thus integrating into their business strategy the opportunity to add value to their marketing process and achieve greater competitiveness in the digital environment.