Subfactors and economic performance variables that affect the competitiveness of tourism passenger transportation companies in Colima, Mexico

This paper reveals the economic performance sub-factors that have a negative impact on the competitiveness of tourism companies providing land passenger transportation services in the state of Colima, Mexico. The instrument used for the purposes of this research was a 23-question questionnaire with a scale from 1 to 6. This questionnaire has validity and reliability through Cronbach’s alpha of 0.72 and has already been used in other research, from which the economic performance factor was taken as a basis, which is one of the four factors of the IMD. In conclusion, we can mention that the objectives, research questions and hypotheses set forth in this document were 100% fulfilled. With this work it was possible to have an approach with the owners or managers of the companies that were the object of the study and to know what their problems are.