Labor market, entrepreneurship, and university in the context of the Covid-19 pandemic in Mexico

The Covid-19 pandemic has generated an important change in the social and economic way of life, in companies and universities, generating loss of connection with their environment and dissolution of quality in training processes, limiting the links with the work entities of production source of employment of the university professional. The objective of this research–to describe the demands of employers according to the needs of the labor market; in relation to the dimensions: labor market, entrepreneurship, and university. It is a qualitative study based on grounded theory, through interviews with key informants from economic sectors. The main result is that employers recognize the need to link the labor market and entrepreneurship with the university graduation profiles, thereby relating the transformation of work, employability, and certifications with the curricular content; promoting skills to achieve insertion in the labor market.