The influencer’s personal brand and its transformation into a franchise

The influencer is a personal brand in charge of sharing products and services with their communities, the franchise is based on the license to use the brand, being an essentialelement for the success of a replicable business. Objective: The research focuses on identifying the elements of an influencer’s brand that are franchisable. Methodology: The business model of 12 influencersfrom various sectors is analyzed to have a greater amount of data for an exploratory study, the analysis was based on observing the type of products that they commercialize and analyzing their franchiseability. Conclusions: The franchisable elements of an influencer are their image through a brand that can be materialized to any product, having limitations in the franchiseability in terms of services.