Competitiveness : Visions from Scientific Research in Economic and Administrative Sciences

Jose Ever Castellanos (ed),

Synopsis

This book presents a collection of academic research studies that examine competitiveness from different perspectives within the fields of economics and business administration. Through several chapters, it explores topics such as the evolution of free trade zones and their impact on economic development, the role of public internal control in supporting productive sector competitiveness, the competitiveness of the agricultural sector in international markets, and the contribution of neuromarketing to business performance. The book also discusses competitiveness models for social entrepreneurship, strategies for strengthening small and medium-sized manufacturing enterprises, and developments in occupational health and safety management. Overall, the work provides conceptual insights and analytical tools to understand how innovation, strategic management, and institutional policies influence the creation of competitive advantages in organizations and productive sectors.

Keywords: business competitiveness, organizational management, innovation and business strategy, free trade zones and economic development, social entrepreneurship, neuromarketing, business development, competitiveness policies

ISBN-13 (15)

9789586516334

Fecha de publicación (01):

2019-01-01
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How to Cite

Castellanos Narciso, J. E. (Ed.). (2019). Competitiveness: Visions from Scientific Research in Economic and Administrative Sciences. Sello Editorial UNAD. https://doi.org/10.22490/9789586516334

Categories Research Book

Published

January 1, 2019