Magdalena tourism destination : generalities, development and promotion for tourism education

Jesus Rafael Fandiño Isaza (ed),

Synopsis

Tourist Destination of Magdalena: Generalities, Development, and Promotion for Tourism Education is a work conceived to support the research curricular network and the Marketing Foresight course of the Business Administration program at the School of Administrative, Accounting, Economic and Business Sciences (ECACEN). This book offers a comprehensive view of the tourism development of the department of Magdalena, providing students and professionals in the sector with a valuable resource to understand the various elements that make Magdalena a unique destination in the Caribbean region of Colombia. The work is organized into four chapters that address key aspects for the management and promotion of tourism. The first chapter presents an overview of the destination, highlighting its main tourist attractions, infrastructure, and the analysis of demand and visitor profiles. The second chapter focuses on the strategic planning of tourism development, placing special emphasis on sustainability in its environmental, cultural, and economic dimensions, as well as on strategies to improve the competitiveness of the destination. The third chapter explores innovations in tourism products and services, focusing on the creation of unique experiences that contribute to diversifying the tourism offer. Finally, the fourth chapter analyzes the promotion and communication strategies used to position the destination, highlighting the role of digital technologies, social media, and marketing campaigns in attracting both national and international tourists. This book is aimed not only at students in training but also at tourism professionals interested in the growth and dissemination of emerging destinations. Throughout its pages, it offers a practical and up-to-date approach that invites reflection on the challenges and possibilities of tourism in Magdalena, emphasizing the importance of responsible planning and effective promotion to ensure sustainable growth in the sector. With an educational and academic approach, Tourist Destination of Magdalena is consolidated as an essential work within the ECACEN curriculum, providing key tools for the management and promotion of tourist destinations in a context of global competition and sustainability.

Keywords: tourism, tourist destination, Magdalena, digital marketing, tourism planning, sustainability, cultural heritage

Chapters

Destino turístico del Magadalena

ISBN-13 (15)

9786287786509

Fecha de publicación (01):

2025-07-29
Hijri Calendar

How to Cite

Magdalena tourism destination: generalities, development and promotion for tourism education. (2025). Sello Editorial UNAD. https://doi.org/10.22490/UNAD.9786287786509

Published

July 29, 2025