Perspectives and Challenges for Competitiveness : A Global Perspective from the Territories

Sandra Rocío Mondragón Arévalo (ed), ; Marilú Avendaño Avendaño (ed), ; Julián Andrés Pacheco (ed),

Synopsis

This book compiles several academic studies that analyze competitiveness from a territorial and multidisciplinary perspective. The contributions explore the role of strategic foresight, technological surveillance, business intelligence, and project management as tools for sustainable territorial development. The work also addresses the challenges of marketing, human capital, and digital transformation in contemporary organizations. Another thematic line examines sustainable human development as a foundation for peacebuilding and for strengthening the social and economic capacities of regions. Finally, the book presents studies on entrepreneurship and business development that highlight the importance of innovation, entrepreneurial culture, and collaboration among academia, industry, and government to enhance regional competitiveness and social well-being.

Keywords: territorial competitiveness, regional sustainable development, strategic foresight, innovation and entrepreneurship, business intelligence, digital marketing, corporate social responsibility, sustainable human development

Chapters

ISBN-13 (15)

9789586516389

Fecha de publicación (01):

2018-07-01
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How to Cite

Mondragón Arévalo, S. R., Avendaño Avendaño, M., & Pacheco, J. A. (Eds.). (2018). Perspectives and Challenges for Competitiveness: A Global Perspective from the Territories. Sello Editorial UNAD. https://doi.org/10.22490/9789586516389

Published

July 1, 2018