Carreño López, Ana Isabel. “Branding Para Posicionar Productos Artesanales Mexicanos a Través de Estrategias Crossmedia”. In Marketing Topics, 554–608. Basic Sciences, Technology and Engineering. Colombia,CO: Sello Editorial UNAD, 2021. Accessed November 2, 2026. https://libros.unad.edu.co/index.php/selloeditorial/catalog/book/50/chapter/1066.