Challenges and opportunities that transform entrepreneurship in the Colombian Caribbean region with emerging technologies

Dianis Bracho Ramírez,

Synopsis

In the field of entrepreneurship, the integration of emerging technologies plays an important role in creating sustainable businesses in which innovation becomes a key factor for the success of new entrepreneurs. The purpose of this research is to analyze the impact of emerging technologies as facilitators and drivers of entrepreneurship in the Colombian Caribbean region, explore how they transform the business landscape, describe opportunities and current trends in entrepreneurship, identify challenges and opportunities, and propose strategies to develop skills in entrepreneurs with the integration of emerging technologies.  The methodology used was the documentary review to analyze the intersection between entrepreneurship and emerging technologies, this approach allows us to understand in depth how technologies can drive the growth of local and global companies. As a result, strategies are proposed to develop skills in entrepreneurs in the implementation of emerging technologies, and be a catalyst to strengthen glocal entrepreneurship. It also provides theoretical support to researchers worldwide, allowing an efficient exchange of knowledge to address global challenges. 

In conclusion, this research provides a detailed overview of the impact of emerging technologies, describing current opportunities and trends in new ventures at the glocal level, as well as the most effectively implemented technologies; finally inspiring and innovative challenges are suggested through strategies as well as practical strategies to develop sustainable and competitive businesses in today's market.

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Published

October 8, 2025

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How to Cite

Bracho Ramírez, D. (2025). Challenges and opportunities that transform entrepreneurship in the Colombian Caribbean region with emerging technologies. In M. Avendaño Avendaño & S. R. Mondragón Arévalo (Eds.), Organizational Culture from the perspective of ethics and technology (pp. 219-239). Sello Editorial UNAD. https://doi.org/10.22490/UNAD.9786287786615.13