Management Model For The Strengthening And Sustainability Over Time Of The Entrepreneurs Of South Huila

In the present era of knowledge, organizations are immersed in an environment characterized by intense competition and constant evolution, which implies the urgent need to achieve sustainability to ensure an outstanding positioning in highly contested markets. This imperative is driven by a series of recent global changes, such as globalization, accelerated digital transformation, demographic changes, increased customer expectations, transformations in the way of doing business and in decision-making criteria, among others. others. These changes have significantly impacted companies, as well as small entrepreneurs, who are forced to adopt new and diverse ways of addressing business challenges.In this context, the problem is addressed through an exhaustive study, fulfilling the proposed objectives, elaboration of the state of the art and identification of the variables that influence business growth. It is pertinent to define the various characteristics associated with the high business mortality rate, with the objective of developing business management tools and designing strategies that support the entrepreneurial process in all its stages. This involves strengthening and enhancing entrepreneurial skills, as well as articulating support networks for the production and marketing of innovative and differentiating products and services, which generate value for the client or user, achieving long-term sustainability for the productive units.The methodology used will be mixed, combining the systematic analysis of the literature to identify the possible variables that influence the model, with the design of a data collection instrument (survey). Subsequently, a statistical analysis will be carried out to validate the correlation of the proposed model.