The importance of digital tools in the nature tourism sector in the department of Magdalena

This paper is the result of the research "Diagnosis of the use of information and communication technologies in companies of the nature tourism sector in the department of Magdalena", in which the importance of promoting the nature tourism destination on the basis of new technologies such as digital tools, which become a fundamental element to improve competitiveness for this sector through ICT, is detected. In this sense, the study aims to analyze the promotion of destination on the basis of new digital technologies by the tourism sector in the department of Magdalena, for which a study with a documentary approach and a descriptive type of research is performed. The information was obtained from tourism operating companies through an online survey and secondary information from databases of pages related to nature tourism. In the development of the research it was possible to demonstrate the need to develop mobile applications for the nature tourism sector and the different activities that are being carried out through digital tools.