Barrera Ortegón, Andrea del Pilar, and Nancy Sarmiento. “Neuromarketing and Tourism: An Opportunity to Grow”. In Perspectives and Challenges for Competitiveness: A Global Perspective from the Territories, edited by Sandra Rocío Mondragón Arévalo, Marilú Avendaño Avendaño, and Julián Andrés Pacheco, 161–178. Administrative, Accounting, Economic and Business. Colombia,CO: Sello Editorial UNAD, 2018. Accessed November 2, 2026. https://libros.unad.edu.co/index.php/selloeditorial/catalog/book/115/chapter/934.