Argumentation for the Genesis of Innovative Business Ideas. (2025). In C. R. Trejos Moncayo, A. C. Silva Calpa, C. D. Villota Urbano, D. G. Martínez Delgado, & G. A. López Montezuma, Investigative journeys: reflections on entrepreneurship (pp. 19-42). Sello Editorial UNAD. https://doi.org/10.22490/UNAD.9786287786820.1