Una mirada desde el mercadeo social a los avances de la literatura sobre estigma hacia excombatientes

Juan Sebastián Trompa, ; Aida Ximena León Guatame,

Synopsis

The main purpose of this research is to describe the variables that have been used in the literature
to evaluate the stigma and discrimination against demobilized persons. The methodological strategy used was the Systematic Literature Review with an observation window from 2012 to 2020; the main findings show the relevance of variables as social influences associated with security, education and socioeconomic status and individual variables such as history, history of violence, sustainability of trust, transparency of the individual process, gender, age and nationality.

Author Biographies

Juan Sebastián Trompa, Institución Universitaria Politécnico Grancolombiano

Mg(c) Gerencia Estratégica de Mercadeo en la Institución Universitaria Politécnico Grancolombiano, Bogotá D.C.

Aida Ximena León Guatame, Institución Universitaria Politécnico Grancolombiano

Administración de la Universidad Externado de Colombia".Bogotá D.C.

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Pages

986-1032

Published

August 1, 2021

How to Cite

Trompa, J. S., & Aida Ximena León Guatame, A. X. L. G. (2021). Una mirada desde el mercadeo social a los avances de la literatura sobre estigma hacia excombatientes. In Marketing Topics (pp. 986-1032). Sello Editorial UNAD. https://doi.org/10.22490/9789586517492.24