Economía circular y marketing digital en tiempo de crisis

The purpose of this chapter is to analyze ecological awareness and determine digital marketingcommunication strategies in times of crisis. Whose approach arises from the results obtained in research carried out on the subject of consumer behavior and Corporate Social Responsibility (CSR). The chapter is structured in three parts; the first focused on theoretically clarifying consumption and ecological awareness; the second analyzes business ethics, circular economy and stakeholder CSR; to finally develop the third part of online marketing strategies, aimed at communication through social networks and the active role of youtubers and influencers. This contribution is expected to be useful both for organizations interested in meeting the needs of their
users and / or customers through business strategies - online marketing - and for academia.