Posicionamiento del queso de poro en el sector gourmet

The entrepreneurs that make up the Red de queso de poro genuino de Balancán, S.P.R. by R.L. produce
the artisanal pore cheese with a recipe that has been transferred from generation to generation, or the
employees learned to produce it and started their own business with this product, there are currently
about 50 formal and informal micro-enterprises that produce this product in the Ríos Zone of the state of Tabasco and only fifteen companies are affiliated to the Network of producers who have registered the collective brand of pore cheese before the Mexican Institute of Industrial Property in the year.
Artisanal pore cheese is currently marketed in markets of municipalities in the state of Tabasco or with some intermediaries that sell typical Tabasco products in Yucatán, Campeche, Chiapas and Mexico City, in this research it is proposed to improve the packaging of presentation, strategies BTL (below the line)
and marketing channel, as strategies to position this product in a different sector at the national level.