Hacia un sistema de información sobre marketing enfocado a los agronegocios

The constant flow of data in all scenarios of a globalized reality, forces specialists to be in constant motion to keep an adequate level of knowledge about the topics of their interest, this aspect becomes crucially important when it comes to marketing or marketing. In addition, if this scenario is further realized, with the inclusion of data from the primary sector and specifically from agribusinesses the challenge is feasible, it is obvious to say that the search states that the information should contain the basic principles of opportunity, sufficiency and relevant. All this is grouped around an information system; which should be developed the conceptual design of this System on marketing aspects in Agribusiness, capable of integrating information, images, studies, statistics and thereby generate indicators, studies and projections on the subject, its evolution, perspectives and prospective to support decision-making in this field. This proposal identifies the steps to be taken to achieve this purpose, in the first part the theoretical concepts are analyzed, and subsequently establish the operational policies, primary indicators and limits for determining the functioning of the working sessions of the actors involved, the products it generates and the characteristics of the services it would provide.