Gestión de mercados

This chapter exposes the need that various groups of producers of the food and textile branches have
regarding the management of the market due to the fact that they present different marketing problems, such as: marketing strategies for your products, market recognition, consumer needs, to name a few. The research carried out is descriptive, where the universe of study was eight organizations of agricultural producers and artisans, for the collection bof information this was given from a series of trainings that lasted eight months regarding the development of marketing strategies. The results are significant when identifying elements such as the lack of formal organization, ignorance of the market, lack of knowledge of the needs of consumers, knowledge of their consumers, lack of distribution channels, among others.