La mercadotecnia política en las redes sociales de jóvenes adolescentes

Digital political marketing is potentiated with the use of social networks on the Internet as a space
that offers interactivity, immediacy and local and global information available to young people, which
stimulates their various forms of political participation. This occurs through the use of social networks, the consumption of news and the concepts and practices on community participation and citizenship in young adolescents in the city of Pachuca, Hidalgo in Mexico. The present study was carried out under the quantitative methodology, using the survey through the application of an electronic survey during November 2019. 255 adolescents between 15 and 17 years old, students of upper secondary education from public and private institutions, participated. The main findings were that the network most used by adolescents is WhatsApp, followed by Facebook and YouTube, on the other hand, it was found that the topics of greatest interest are emerging, disruptive and generate activism. It is concluded that the young people of Hidalgo are aware of their participation in the development of their community, they understand the political and social problems that surround them, they wish to raise their voices with their opinions and proposals. However, they need more attention and information, as well as spaces in which to prepare politically and express themselves.