La empresa familiar: una visión sistémica de gestión e impacto mercadológico

This article is the result of research to determine the factors that intervene in family businesses within their efforts, linked to the family subsystems, ownership and management, together with the marketing impact that originates the use of business strategies within the environment. organizational. An exploratory study with a comparative cross-sectional scope is carried out in its first stage in PyMES in the State of Tabasco, Mexico. And where it is characterized by showing the link that Family Businesses promote and impact through their management system and business strategies. In the
literature review that addresses Family Businesses and Strategy in its marketing approach, the construction of a theoretical model and research instrument was carried out, focused on Family Business Systems Theory and Dimensional Analysis of Strategy.