Technological tools used by millennial travellers

The purpose of this research is to analyze the experience of the millennial traveler regarding the
use of technology when planning a trip to and staying in tourist destinations. The methodology, with 95% confidence and 5% admitted error, consisted of a questionnaire applied to 385 individuals from the millennial generation residing in the city of Tijuana, Baja California, Mexico, who made at least five
trips outside the state of Baja California in 2019. A descriptive analysis of the data was performed and
multiple linear regression was applied to identify the relationship between the use of technological services and Internet apps during the trip and the experience of this segment of the population. The results indicated that, in terms of the technological services that they use most frequently during their visit to the destination, geolocation optimizes travel times to places of interest, while they also share their experiences and make recommendations through Facebook, WhatsApp, Instagram and Google. A positive average correlation was obtained between the variables analyzed and association of 34,5%: frequency of use of technological services and use of apps, with the travel experience of millennials. In conclusion, the use of technology services and apps turns out to be a key component in the positive experience of millennial travelers in the destinations they visit.