Ten-year forecast of the trade of the Checherechos of Medellín, La Candelaria Sector

For informal vendors, they are a determining factor in their daily lives because, in many cases, they determine the possibility of accessing basic subsistence resources. This article presents a future analysis of the marketing strategies of the checkers of the commune 10 of Medellín. The study began with the consultation of information in bibliographic sources, continued with the construction of a survey on the marketing strategies used by these informal vendors today, continued with a prospective study on what they must face in the next 10 years to improve business activity. The results show a community that negotiates mainly under the characteristics of traditional marketing, there is no evidence in this community of competence deficiencies to develop an electronic commerce system, the existing regulations are abundant but dispersed and the conditions of inequality in which they live. merchants perpetuate their existence in high levels of precariousness that prevents them from progressing. It was concluded that in order to improve sales results, the members of this group must improve their knowledge, bet on digital marketing and join forces to have a formal representation that asserts their rights.