Impact of technology on the competitiveness route for the strengthening of aviturism due to the effect of sars-cov-2 in the department of magdalena in the years 2021 and 2022

In the years 2021 and 2022, bird tourism in the department of Magdalena underwent a significant transformation due to the impact of SARS-CoV-2 (COVID-19) and the crucial role of technology in its path of competitiveness and strengthening. The pandemic imposed restrictions on travel and physical interaction, which prompted the need to adapt to new forms of promotion and participation in this activity.

Technological progress has become a key ally for bird tourism in this region of Colombia. The creation of virtual platforms and specialized websites made it possible to provide updated information on bird watching routes, species of interest and local guides. Mobile applications to identify birds and record sightings have become popular, allowing birders to actively participate and contribute to the region's bird database.

This research intends to analyze in detail the impact of technology on the competitiveness route for the strengthening of bird tourism in Magdalena during the years 2021 and 2022. The technological strategies used, the changes in the promotion and participation in bird tourism will be examined. , and how technology has contributed to addressing the challenges posed by the COVID-19 pandemic. In addition, the future opportunities and challenges that this convergence between technology and bird tourism can offer to this Colombian region will be explored.