Artisan trade as a sustainable innovation strategy of the rural wayuu communities of the department of Guajira

Indigenous Crafts It is the production of useful, ritual and aesthetic goods, directly conditioned by the physical and social environment, which constitutes the material expression of the culture of communities with ethnic unity and relatively closed; carried out to satisfy social needs, in which the concepts of art and functionality are integrated as a practical activity and the knowledge of the community about the potential of each resource of the geographical environment materializes, knowledge transmitted directly through the generations, the general objective of this research is to analyze the craft as a sustainable innovation strategy of the rural Wayuu communities of the Department of La Guajira. The methodology used is descriptive and seeks to specify properties, attributes, characteristics and important features of any phenomenon under investigation. The population established for the analysis is contemplated in the Wayuu communities located in the rural area of ​​the Municipality of Uribia La _ Guajira, considering 22 families from Kalaipana, 12 families from Jojoncito, and 35 families from Kawa. It was concluded that the protagonist agents maintain an active and self-reflective role, in addition to knowing and analyzing the commercial and business skills of the Wayuu artisans for the sustainability of their communities, the results were considered to establish to propose strategic guidelines to strengthen the process of innovation of the Wayuu artisan trades with the purpose of sustaining their environment for the economic advancement of the artisans.