Management and organizational development of rural tourism projects in the rural community of the municipalities of San Francisco and Bojacá, Cundinamarca.

Naryi Xiomara Quesada Barragan, ; Jonny Mauricio Valderrama Fernandez, ; Gilma Catherinne Castañeda,

Synopsis

The different economies are born from new ideas, opportunities and needs, which require commitment, aspirations for prosperity and entrepreneurship from the relevant actors, hence a country like Colombia is characterized by the continuous creation of small, medium and micro-enterprises (SMME). to a change in business dynamics, since this sector concentrates most of the workforce and improves the economy, however, the rate of bankruptcy or liquidation of SMME is high, due to the lack of skills in the field of organization, economics, politics. and the environment, which makes them less competitive today After a day in the regional, national and international environment. This research proposal aims to strengthen the rural community of the autonomous cities of Cundinamarca in terms of organization, and aims to characterize the population according to the engine of organizational development based on rural tourism. An organizational plan will be developed. In the same way, the diagnosis is constructed through an intentional sampling and with PAR Participation Action Research. The organizational plan in the communities on rural tourism allows economic potentiation through the figures of SMME, strengthening sustainable and responsible tourism using this activity to help rural communities to get out of economic and cultural impoverishment, focusing this type of tourism as a response positive and responsible from the ecological point of view.

Therefore, the community qualification for the transfer of knowledge and skills including the needs as guided by the Unadista Pedagogical Project, which calls for the integration of scientific technical knowledge in an interdisciplinary context aimed at vulnerable populations with community education processes, will develop in union with this municipalities the accompaniment to generate rural tourism projects, carrying out feasibility studies that correspond to the proposed research.

Author Biographies

Naryi Xiomara Quesada Barragan, Universidad Nacional Abierta y a Distancia

Estudiante

Jonny Mauricio Valderrama Fernandez, Universidad Nacional Abierta y a Distancia

Docente Ocacional

Gilma Catherinne Castañeda, University of Cundinamarca

Docente tiempo completo de contaduría pública

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Published

November 6, 2024

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How to Cite

Quesada Barragan, N. X., Valderrama Fernandez, J. M., & Castañeda, G. C. (2024). Management and organizational development of rural tourism projects in the rural community of the municipalities of San Francisco and Bojacá, Cundinamarca. In M. Avendaño Avendaño & S. R. Mondragón Arévalo (Eds.), Perspectives and interactions between the physical and virtual worlds for New Socioeconomic Development Challenges (pp. 239-256). Sello Editorial UNAD. https://doi.org/10.22490/UNAD.9786287786202.11