Characterization and marketing trends of women producers of the egg arepa in Luruaco, Atlantico

Mario Luis Avila Pérez, ; Yarly Cecilia Reid García, ; Bibiana Del Carmen Avila García,

Synopsis

 The characterization of the egg arepa market in the municipality of Luruaco, where its producers have organized themselves into an Association that brings together 65 women and is dedicated to preserving the tradition of the egg arepa flavor; involving the members of their family group in the process from an early age, constituting this activity in the sustenance of the family income and has generated concerns about its consumption trend as well as the distribution channels. The egg arepa is an ancestral food that is part of traditional Colombian cuisine, it is a source of livelihood for families, this activity is one of the engines of the economic dynamics of the municipality and one of the central axes of culture, identity and the regional economy. Its great representation in the family basket makes the product part of the different socioeconomic levels, because the price is accessible to the consumer. . This article aims to characterize and market trends of women producers of egg arepa in Luruaco, Atlántico. Regarding the methodological aspects, it is based on a quantitative descriptive design, with a non-probabilistic sampling that has been taken from the women of the Association of Women Producers of Arepa de Huevo de Luruaco (ASOPRAL) through a survey carried out in which The distribution channels used for sales are taken as the main point. The results of the study that the distribution channels present in the Municipality of Luruaco

Author Biographies

Mario Luis Avila Pérez, Universidad Nacional Abierta y a Distancia

Ingeniero de Sistemas, UNAD, Especialista en Pedagogía para el Desarrollo del Aprendizaje Autónomo, UNAD, Especialista en Seguridad Informática, UNAD, Magister en Gestión de Tecnologías de la Información, UNAD, Filial Institucional UNAD.

Yarly Cecilia Reid García, Universidad Nacional Abierta y a Distancia

Administrador de empresa UNAD. Especialista en Entornos Virtuales de Aprendizaje Universidad de Panamá. Magister en Entornos Virtuales de Aprendizaje. Universidad Técnica Nacional de Costa Rica. Filial Institucional UNAD, 

Bibiana Del Carmen Avila García, Universidad Nacional Abierta y a Distancia

Licenciada en Biología y Química. Universidad del Atlántico, Psicopedagoga Universidad de la Costa, Especialista en Planeación para la Educación Ambiental Universidad Santo Tomás, Magister en Educación, Instituto Tecnológico de Estudios Superiores de Monterrey. Filial Institucional UNAD. 

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Published

November 6, 2024

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How to Cite

Avila Pérez, M. L., Reid García, Y. C., & Avila García, B. D. C. (2024). Characterization and marketing trends of women producers of the egg arepa in Luruaco, Atlantico. In M. Avendaño Avendaño & S. R. Mondragón Arévalo (Eds.), Perspectives and interactions between the physical and virtual worlds for New Socioeconomic Development Challenges (pp. 213-238). Sello Editorial UNAD. https://doi.org/10.22490/UNAD.9786287786202.10