Covid Effects on companys of Nariño - Colombia: A view from maketing

The purpose of this research is to establish what have been the economic consequences that the COVID-2019 pandemic has generated within the business ecosystem in the department of Nariño. To carry out this study, it has been decided to focus the study on those companies whose main characteristic is to have an innovative vocation, for which work is proposed with the companies that participated in the last call for the Business Innovation Systems program led by the region by the Pasto Chamber of Commerce. The proposal aims to know the economic indicators that have been affected by the development of the pandemic and, based on this characterization, generate proposals for intervention within companies based on marketing and commercialization theory.

The importance of this research lies in the fact that based on the results obtained and the realization of a good assessment of the impacts generated by the contingency produced by COVID 19, intervention alternatives can be generated that allow recovering the employment that could have been lost and project itself towards the new challenges that the new normality poses for the business ecosystem of the region.