Digital entrepreneurship in “key female” in Colombia characteristics and challenges

John Jairo Bustamante Cano, ; Yolanda González Castro, ; Enilsa Madariaga Suárez,

Synopsis

This study focuses on digital entrepreneurship in a feminine key. This type of entrepreneurship has a significant impact on economic development and the revitalization of economies. Certain characteristics of digital companies such as female entrepreneurship are described, the business creation dynamics report is reviewed, as well as the barriers they commonly face. An empirical study is carried out that seeks to collect the response of 127 digital women entrepreneurs in Colombia, to contrast the challenges (barriers) found in the literature with the reality they live. Finally, partial conclusions are offered since the study is ongoing.

Author Biographies

John Jairo Bustamante Cano, Universidad Nacional Abierta y a Distancia

Médico Veterinario, Ph. D. Medicina y Cirugia Animal, Especialista en Docencia Universitaria,. Facultad de Ciencias Agrarias – Universidad de Pamplona. ORCID  

Yolanda González Castro, Universidad Nacional Abierta y a Distancia

Administradora de empresas, Ph. D. Business Administration, MSc Dirección Estratégica, Esp. Dirección y Prospectiva Estratégica.  Escuela de Ciencias Administrativas, Contables, Económicas y de Negocios ECACEN – ZCORI – UNAD

Enilsa Madariaga Suárez, Universidad Nacional Abierta y a Distancia

Administradora de Empresas, Especialista en Gestión de Proyectos, MSc (c ) Docencia Virtual, Escuela de Ciencias Administrativas, Contables, Económicas y de Negocios ECACEN – ZCORI – UNAD. ORCID 

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Published

November 6, 2024

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How to Cite

Bustamante Cano , J. J., González Castro, Y., & Madariaga Suárez , E. (2024). Digital entrepreneurship in “key female” in Colombia characteristics and challenges. In M. Avendaño Avendaño & S. R. Mondragón Arévalo (Eds.), Perspectives and interactions between the physical and virtual worlds for New Socioeconomic Development Challenges (pp. 13-32). Sello Editorial UNAD. https://doi.org/10.22490/UNAD.9786287786202.1