Trends in the creation of new businesses and commercial strategies in response to the COVID-19 health emergency in the provinces of Tundama and Sugamuxi during 2020 and 2021

The COVID-19 pandemic has created a public health crisis on a global scale, at the same time directly affecting the economy; it is perhaps one of the most difficult times we have faced and undoubtedly becomes a challenge and proof of resilience for entrepreneurs. However, for some sectors such as the provinces of Tundama and Sugamuxi, there is a positive impact in the face of this situation and thanks to this, the opportunity for the development and identification of new innovative and creative business ideas and their increase has been seen and counted on, therefore it is significant to consider how companies face changes, the government’s support that we have been counted on and the adjustment of new customs and habits of consumers in which the following document is focused. It is important to know the causes, consequences and some mechanisms that are used by governments to face the contingency caused by the pandemic, taking into account the economic point of view as well as business management, through the development of new trends and commercial skills that allow the creation of new businesses. The scope of this research corresponds to the identification of economic strategies and policies adopted by government entities, as well as by companies in the provinces of Tundama and Sugamuxi used to counteract the effects and consequences of the pandemic, emphasizing lessons learned by organizations within the regional market.