Tools for Developing Competitive Social Projects

This chapter examines the problem of poverty in Latin America, with a focus on Colombia, arguing that traditional public policies have proven insufficient. Drawing on investigative and experimental methods, it proposes Competitive Social Transformation as a paradigm that integrates social impact into business strategy. The chapter concludes that overcoming poverty depends on political will, civic awareness, transparency in the management of public resources, and coordinated action among the State, academia, the private sector, and civil society.