Business Strategies : A case of Solidarity Economy

Sandra Perdomo Paredes, ; Iraide Molina Peralta, ; Laura Camila Lanza, ; Miller Hurtatis Leal,

Synopsis

This book presents the results of a research project carried out by the Cananguchales research group at UNAD in collaboration with the Association of Rural Women of Colombia and Caquetá (ASMUCOCA), a solidarity economy organization located in the municipality of La Montañita, Caquetá. The work addresses, in two parts, the theoretical and regulatory foundations of business strategies within the solidarity economy, and their practical application through a comprehensive organizational diagnosis and the design of a strategic plan covering production, finance, marketing, human resources, and organizational structure. The book offers a concrete methodological contribution to strengthening rural women's associations, bridging university research with the real needs of producer communities in contexts of high socioeconomic vulnerability.

Keywords: solidarity economy, strategic planning, rural women, organizational diagnosis, associativity, rural entrepreneurship, Caquetá

Chapters

  • Business strategies in the solidarity economy
  • Organizational diagnosis
  • Organizational planning
  • Tactical-operational planning : Development of strategies by area
Estrategias empresariales

ISBN-13 (15)

9789586519083

Fecha de publicación (01):

2023-09-15
Hijri Calendar

How to Cite

Perdomo Paredes, S., Molina Peralta, I., Lanza, L. C., & Hurtatis Leal, M. (2023). Business Strategies: A case of Solidarity Economy. Sello Editorial UNAD. https://doi.org/10.22490/9789586519083

Categories Research Book

Published

September 15, 2023