Fundamentals for the Elaboration of Strategic Plans

Ludwin Alexander Sánchez Vargas,

Synopsis

This book presents a step-by-step methodology for formulating strategic plans in organizations across any sector. It covers the fundamentals of strategic thinking, organizational diagnosis through SWOT analysis, strategy and annual goal formulation, tactical and functional plans, and the construction of the Balanced Scorecard (BSC). It also includes key financial elements for plan formulation, execution, and evaluation. The work originated from a research project on Colombian SMEs and is aimed at undergraduate and graduate programs in administrative sciences.

Keywords: strategic planning, strategic thinking, balanced scorecard, SWOT analysis, strategic management, organizational diagnosis, tactical plans, SMEs

ISBN-13 (15)

978-958-651-713-3

Fecha de publicación (01):

2019-12-01
Hijri Calendar

How to Cite

Sánchez Vargas, L. A. (2019). Fundamentals for the Elaboration of Strategic Plans. Sello Editorial UNAD. https://doi.org/10.22490/9789586517133

Published

December 1, 2019