Importance of Financial Education for The Business Development of Rural Women

This article presents the progress of the project: Financial Education Program for the Promotion and Business Development of Rural Women of Neiva, developed by the Cananguchales research group, with the objective of designing a financial education program based on socio-demographic variables of rural women, as well as variables of savings, investment and indebtedness that allow the strengthening of financial education recognizing the importance of this, for the development and economic growth of the company and the region. The research is carried out under he quantitative, descriptive approach where the survey technique is used bymeans of a questionnaire-type instrument with closed questions. The research is in the first phase on the importance of financial education for business development of rural women, which is presented in this article and was developed through
the documentary and theoretical review in different databases, compared to the contextualization of financial education at the international, national and regional levels, deepening the concept, characteristics, advantages and aspects that must be taken into account, as well as the statistics or research that support measurements or situations related to financial education, such as for example, the studies, analysis or contributions of the World Bank, the financial superintendence and the Organization for Economic Cooperation and Development - OECD, among others. Therefore, the importance of financial education starts with training as an essential aspect that should be guided from the first and at all levels, so that learning is permanent and in practical scenarios that allow all citizens to strengthen the financial knowledge and financial information tools. Finally, financial education for business development of rural women, is based on decision making in savings, investment and debt variables that consolidate financial strategies at the business level.