Strategies for strengthening the competitiveness of companies in the Metalworking, Autopartist and Bodybuilder sector of the province of Tundama-Duitama, Boyacá: based on the systemic approach at the Macro and Mesoeconomic levels

It is important for local development to strengthen competitiveness; entrepreneurs require a long-term vision that allows them to prepare for the changing market environment. The objective of the research is to analyze the systemic approach at the Macro and meso-economic levels, to propose strategies that strengthen the competitiveness of the companies of the Metalworking, Auto parts and Bodywork sector of the province of Tundama.

Increasing levels of competitiveness requires the commitment first of all of the state as the head of public policy, also the universities and business support organizations, and of course entrepreneurs who identify opportunities or risks that the environment generates.

The preliminary situational analysis indicates critical facts that guide strategies for strengthening the competitiveness of companies in the sector; the research results will be announced through a competitiveness observatory that generates useful information for decision-making of stakeholders.

The methodology implies reviewing the theoretical elements of the systemic competitiveness model, adapting the model with subsequent models, the analysis of the sector and carrying out field work through interviews and surveys to know the critical factors that can influence competitiveness according to what the entrepreneur thinks.

The study, whose results are as well preliminary, will allow the development of dissemination and strategic management tools that enable the company to be prepared for times of uncertainty, so that they can see and understand how these policies can affect or benefit them and act accordingly.