Lancaster Díaz, Eduardo, Germán Martínez Prats, Fabiola de Jesús Mapen Franco, and Alejandra de Jesús García Jiménez. “Organizational Implications on the Use of Outsourcing for Marketing Focus”. In Tópicos De Marketing, 1053–1075. Básicas, Tecnología e Ingeniería. Colombia,CO: Sello Editorial UNAD, 2021. Accessed August 2, 2025. https://libros.unad.edu.co/index.php/selloeditorial/catalog/book/50/chapter/1079.