LANCASTER DÍAZ, Eduardo; MARTÍNEZ PRATS, Germán; MAPEN FRANCO, Fabiola de Jesús; GARCÍA JIMÉNEZ, Alejandra de Jesús. Organizational implications on the use of outsourcing for marketing focus. In: Tópicos de marketing. Básicas, Tecnología e IngenieríaColombia,CO: Sello Editorial UNAD,2021. p. 1053–1075. DOI: 10.22490/9789586517492.26. Disponível em: https://libros.unad.edu.co/index.php/selloeditorial/catalog/book/50/chapter/1079. Acesso em: 28 jan. 2026.